WHEN CONSUMPTION ACTUALLY BENEFITS BIODIVERSITY
Several species of African fruit bats feed on the nectar of fragrant night blooming Baobab and Kigelia flowers. These bats play a crucial role in pollinating these flowers and ensuring the survival of these trees. Deforestation in Madagascar and some parts of mainland Africa have severely reduced the numbers of Baobab and Kigelia trees, which could ultimately threaten the existence of these bats.
By paying fair-trade prices for our Baobab and Kigelia extracts we are encouraging farmers to protect these natural resources and indirectly protect African fruit bats which will carry on pollinating the flowers of these trees.
Our wild ingredients (Marula, Kigelia, Manketti, Kalahari Melon and Baobab) are harvested under the supervision of Phytotrade Africa. PhytoTrade Africa and the Union for Ethical Biotrade ensure the natural ingredients we use are sustainably sourced in a way and at a rate that does not lead to the long-term decline of ecosystems and their biodiversity.